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A Technological Duel Worthy of Squid Game
Imagine a scene that recalls the famous Korean show: Lee Jung-jae, international star, trapped in a technological challenge where every search can be decisive. The playground? The battle of search engines in the age of artificial intelligence.
The Scenario: From “Poogle” to the AI Revolution
The Old World: A Labyrinth of Links
Our hero starts by looking on a traditional search engine (called “Poogle” in the video). The result? An endless list of links to pull your hair out. It's the search system we all know: too much information, not enough clarity.
The Perplexity Intervention: A Moment of Technological Grace
Perplexity's voice assistant enters the scene. Bam! A direct, precise, useful response. No detours, no chatter, just essential information.
Why is Perplexity hurting Google?
Hidden User Expectations
What we all really want:
- A simple and effective search engine
- Fewer ads
- Fewer scrolling
- More clarity
- Immediate answers
Perplexity seems to have deciphered the secret code of the user experience.
Google's Strike Back: The AI Offensive
Far from being left behind, Google is accelerating massively on artificial intelligence:
- Gemini
- LM notebook
- Veo 2
- Whisk
- Imagen
- AI Overviews (available in +100 countries)
A rapidly changing ecosystem
Google Workspace is reinventing itself with Gemini Advanced, integrating AI into:
- gmail
- Meet
- Google Docs
Beyond the Battle: A Technological Revolution
It's not just a duel between two technologies. It is the profound transformation of our relationship with information:
- From research to understanding
- From volume to relevance
- From consultation to intelligent interaction
Who to choose? The Strategic Nuance
Contrary to appearances, it is not necessary to choose a side:
- Perplexity for fast and accurate searches
- Google for the full ecosystem and advanced features
Conclusion: The User, the Only Real Winner
Artificial intelligence offers us ever more efficient research tools. Whether you're a fan of Perplexity or Google, the user experience will never be the same again.
Bonus: Dig deeper into the subject
I was already delving into this topic in a previously published LinkedIn article. Find my complete analysis here
And you? Rather team Google, team Perplexity, or one foot in each camp?
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