Case studies

“Ready for 2025?” : How the Dor Brothers Are Using AI to Create the Viral Satire That Is Shaking America

4 MIN
February 4, 2025


A Visual Satire That Ignites the Internet

In a digital landscape saturated with content, some creations still manage to capture collective attention through their audacity and relevance. This is undeniably the case with “Ready for 2025?” , the latest production by The Dor Brothers that literally set the internet ablaze with more than 4 million views accumulated in just a few days.

This video generated by artificial intelligence offers a brutal and uncompromising satire of the United States, addressing the most pressing topics of American society head-on. Between sharp social criticism and impressive technical prowess, this viral content is a perfect illustration of how AI can become a powerful vehicle for political and societal messages.

A Phenomenal Media Impact

The figures speak for themselves and attest to the phenomenal impact of this creation:

  • 183,000 views on YouTube
  • 287,000 views on Instagram
  • And the impressive score of 3.3 million views on X (formerly Twitter)

Beyond these already extraordinary metrics, video reached an additional level in terms of visibility when Joe Rogan, whose podcast has over 19 million subscribers, mentioned and analyzed it on his show. This media amplification propelled “Ready for 2025?” beyond the usual AI-generated content circles to reach a considerable mainstream audience.

An aesthetic at the service of a message

What truly sets this creation apart from the countless AI videos that flood our news feeds is the perfect fusion between exceptional technical mastery and a powerful message. The Dor Brothers don't just demonstrate the technical capabilities of artificial intelligence—they use it as a narrative and expressive tool in the service of a clear artistic vision.

The choice of Gorillaz's “Clint Eastwood” as the soundtrack is not trivial. This iconic piece, already associated with a strong visual aesthetic in its original version, reinforces the dystopian and critical atmosphere of the video. The synergy between AI-generated visuals and this music creates an immersive experience that greatly amplifies the emotional impact of the message.

A Satire That Touches On Sensitive Subjects

“Ready for 2025?” addresses head-on the most controversial and divisive themes of contemporary American society. Without revealing the full content to preserve the experience of those who have not yet watched the video, it can be noted that the creators are sparing no aspect of the social, political, and cultural tensions that plague the United States.

This unfiltered approach largely explains the virality of the content. In a media landscape that is often standardized and calibrated, this creation stands out for its refusal to compromise and its desire to provoke a reaction. Whether you approve or disagree with the message, it's impossible to remain indifferent to these striking images.

The Dor Brothers: The New Masters of Viral AI Video

This resounding success is no accident. Based in Berlin, the Dor Brothers have established themselves as the key reference for viral AI video creation. Their impressive background testifies to a detailed understanding of the mechanisms of virality combined with an exceptional technical mastery of artificial intelligence tools.

Their talent has also been recognized well beyond the digital sphere, with mentions in prestigious media such as the New York Times and Forbes. This legitimation by traditional media institutions has opened the Dor Brothers the doors to prestigious collaborations with leading personalities and brands.

From Snoop Dogg to Hugo Boss via eToro, they are now working on a series of large-scale projects, showing that AI creation can be a legitimate field of expression sought after by established players in the cultural and commercial industry.

AI as a Social Critique Tool

“Ready for 2025?” strongly demonstrates that artificial intelligence can go beyond the stage of simple technological curiosity to become a powerful tool for social and political criticism. By creating images that would be difficult, expensive, or even impossible to produce by traditional means, AI opens up new possibilities of expression for committed creators.

This democratization of the means of visual production potentially represents a major turning point in our media landscape. It allows alternative voices to express themselves with a visual force that was previously reserved for productions with considerable budgets.

The Emergence of a New Visual Language

Beyond the specific political message conveyed by this video, “Ready for 2025?” illustrates the emergence of a new visual language specific to AI creations. The slight imperfections, the particular textures and certain characteristic distortions create a recognizable aesthetic that is gradually establishing itself as a style in its own right.

This singular aesthetic contributes to the impact of the video: the AI-generated images, both familiar and strangely offbeat, create an uncanny valley effect that reinforces the feeling of discomfort that is precisely what the Dor Brothers satire seeks to cause.

Questioning the Boundaries of Creation

The phenomenal success of “Ready for 2025?” raises fascinating questions about the future of audiovisual creation. Where is the border between human creation and artificial generation now located? How do you distinguish authentic artistic expression from simple technical demonstrations?

The answer may lie precisely in the example of the Dor Brothers: AI becomes a legitimate artistic medium when it is put at the service of a clear creative vision and a meaningful message. Tools evolve, but the ability to move, provoke and make people think remains the fundamental criterion for any successful artistic creation.

Conclusion: AI at the Service of a Message

“Ready for 2025?” represents a significant turning point in the creative use of artificial intelligence. Far from simple technical demonstrations or anecdotal creations, this video proves that AI can be a powerful vector of relevant and impacting messages.

By combining technical mastery, a clear artistic vision and an incisive message, the Dor Brothers demonstrate that the future of digital creation does not come down to the question of the tool used, but to the strength of the subject that it allows us to express.

One thing is certain: after watching “Ready for 2025?” , no one will be able to say anymore that AI-generated videos are incapable of conveying powerful and memorable messages.

See the video on the Dor Brothers Youtube page

Article written by
Benjamin BENOLIEL
Co-founder & Head of Sales

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