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When a WhatsApp Notification Changes Everything
Great entrepreneurial adventures sometimes start in the most unexpected way. For HEYIA Studio, it all started with a simple WhatsApp message received on an ordinary day in February.
“Cousin, tell me if you're tired of me tagging you on all my posts about AI.”
This message, sent by my cousin Yoni Attlan, with whom I had not spoken for a long time, seemed trivial. I didn't really understand why he always mentioned me in his publications on artificial intelligence — and to tell the truth, I don't think he knew that either at the time.
However, this small notification was going to be the starting point for an exciting entrepreneurial adventure that would transform us both.
Hundreds of Messages at the Birth of a Project
What started as a simple resumption of contact quickly turned into a veritable torrent of exchanges — hundreds of messages per day, endless calls, and the sharing of experiences.
We shared our respective failures, our professional successes, and the training courses we were each taking on our own on artificial intelligence. Without even realizing it, we were laying the foundations for what would become HEYIA Studio.
During our conversations, two obvious things emerged with crystal-clear clarity:
- Our profiles were perfectly complementary: my business expertise combined with his creative talent formed a natural and balanced combination.
- We were both passionate about artificial intelligence, and we shared the belief that it would profoundly transform the content creation industry.
A “Not Phew” Photo but a Founding Moment
The photo that accompanies this article is certainly not the most flattering — between Yoni who had just “had a huge sauce” and truffle pasta that didn't last long on my plate. However, it captures a decisive moment: the moment when we officially decided to launch together.
It was around this table, in the enthusiasm of our exchanges and the clarity of our common vision, that HEYIA Studio was truly born. A content creation studio assisted by generative artificial intelligence, with the ambition to revolutionize the way brands communicate in a constantly evolving digital environment.
Why Generative AI and Why Now?
Our decision to create HEYIA Studio is based on a lucid analysis of the profound transformations taking place in the world of marketing and digital communication. Several key factors motivated our choice:
A tenfold volume of content
In a world where social media posts are becoming more and more ephemeral, brands need to produce a considerable volume of content to maintain their visibility. Generative artificial intelligence precisely makes it possible to meet this requirement by increasing production capacities.
Constant Technological Innovation
New AI tools are emerging daily, creating a constantly evolving technological landscape. Most brands and agencies don't have the time or resources to stay up to date and develop deep expertise in these technologies. This is precisely the added value we provide.
A Catalyst for Creativity
Contrary to popular belief, artificial intelligence does not replace human creativity — it amplifies it. By automating technical aspects and suggesting unexpected creative directions, AI allows creatives to focus on what they do best: designing innovative strategies and original concepts.
Optimizing Time and Costs
By streamlining creative processes, AI saves valuable time at every stage of content development. This increased efficiency naturally results in a significant reduction in costs, making professional quality productions accessible to a greater number of companies.
HEYIA Studio: Our Vision and Our Offer
HEYIA Studio was born out of the belief that generative artificial intelligence represents a major revolution in content creation — comparable to what the advent of social networks meant for marketing fifteen years ago.
Our approach combines technical expertise and creative sensitivity to support brands and agencies in this transformation. We don't just use AI tools — we master, adapt, and combine them to create truly distinctive and impactful content.
Our offer is based on 3 main areas:
- Creating impactful AI-assisted videos
- Training and support in the use of generative AI tools for brands and agencies
- Audit for brands that want to start integrating AI gen.
Our First Steps and the Future
In just a few months, several customers have already placed their trust in us for innovative projects combining human creativity and artificial intelligence. These initial collaborations confirmed our initial intuition: generative AI is not just one tool among others, but a paradigm shift in content creation.
Very soon, we will share the results of these campaigns here. In the meantime, you can discover our first creations on our website and our Instagram account.
This adventure has only just begun, and we are convinced that generative artificial intelligence will continue to profoundly transform the creative professions in the years to come. At HEYIA Studio, we are determined to be at the forefront of this revolution, combining the best of technology and human creativity.
An Invitation to Conversation
If you are a brand or agency with content creation needs for your communications, we would love to talk to you about how generative artificial intelligence can transform your approach and amplify your impact.
Let's make an appointment to discuss it
What started as a simple “tag” on LinkedIn has turned into an exciting entrepreneurial adventure. And you, what unexpected conversation changed the course of your professional career?
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